Google via Merkle

• Proactively identified research opportunities to drive product and design strategy, ensuringalignment with user needs and business goals within cross-functional teams.
• Planned and led 17 end-to-end research studies—versus a departmental average of 10—includingdiary studies, in-depth interviews, field research, in-person and remote usability testing, surveys,concept testing, and product/design validation, contributing to $500K+ in engagement expansion.
• Analyzed data using statistical software (R/MySQL) and created visualizations and dashboards,contributing to and facilitating workshop/design sprint activities, surfacing relevant findings, andinfluencing product and design strategy to create impactful user experiences.
• Facilitated cross-functional collaboration between design, product management, and marketingteams, enhancing communication and ensuring cohesive product development.
• Integrated diverse data sources (market research, analytics, etc.) into research processes to create acomprehensive understanding of user needs and inform the product development lifecycle.